Testing Primark Longwear Ultimate Matte Foundation


I love testing out new foundations and trying to find ones that work for my skin if you've read some of my other blog posts you may know that Estee Lauder Double Wear is my holy grail foundation but I'm always on the lookout for something that can compete. You can imagine my excitement when I heard people talking about a possible dupe for my favourite foundation, I've heard people rave about the PS... My Perfect Colour Longwear Ultimate Matte Foundation from Primark so I had to try it out. I have actually been on the lookout for this foundation for quite some time but my local Primark only ever seemed to stock a very dark shade that would never work for my skin tone but I stopped in recently and (insert sound of angels singing) they had it! Yaaay! I must say the shade range was still very limited, I believe they had three shades, Porcelain, Nude Beige and the very dark tan shade they previously had, I'm not sure how many shades Primark stock in total but I'm sure the range isn't great.


Okay, so the bottle states that this gives 'double coverage'.....I'm not entirely sure what that means I think it's another way to give the impression that this is a dupe for Estee Lauder 'Double' Wear, anyway it also states this has a matte finish and is oil free. This foundation also comes with SPF 15 (Double Wear only has SPF 10) which I really appreciate and it contains 32ml of product which is slightly more than a standard bottle of foundation which usually contains 30ml. Oh, and it only costs £5!


The packaging is pretty, it comes in a frosted glass bottle which feels like good quality and is similar in style to the double wear packaging although slightly less luxe which is to be expected given the price difference. The only problem I have is that this doesn't come with any kind of pump and the opening of the bottle is very small so it's difficult to get the right amount of product out of the bottle but this is the same complaint I have with the Double Wear packaging.


I picked the shade Nude Beige which is a decent match for my skin tone but I do sometimes like to mix in a small amount of a darker foundation as it's summer and I like to look a little more tanned. If I look through my current foundation collection I would say it is most similar in colour to Nars Sheer Glow in Santa Fe although it is a little lighter.
The first thing I would say is that this foundation does not apply with anywhere near the level of coverage that Double Wear gives but you can build it up and it does have a similar finish. It gives a really lovely even look to the skin even though it won't cover imperfections I do really like how it looks. Other products lay on top of the foundation beautifully and the end result is pretty impressive. 
Another thing that really impresses me is the wear time, I've worn this foundation all day, to work and in hot conditions and although it doesn't look perfect at the end of the day it looks really good, it does wear away a little in some areas but there's minimal creasing in fine lines and although it's a matte formula it doesn't look dry on the skin.


This is one of my favourite beauty products that I've tried from the Primark range and I'll definitely be continuing to use it, I don't quite think it's a dupe for the Estee Lauder Double Wear but it does have some similarities and it's a good foundation in its own right and a total bargain at only £5!


What are your favourite foundations?

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