Wet N Wild Photo Focus Foundation Review

Wet N Wild Photo Focus Foundation

Today is my first review of a product from the brand Wet N Wild and I picked one that's been very hyped up in the beauty blogger community, the Photo Focus Foundation. Wet N Wild is a brand that up until recently wasn't available in the UK but Beauty Bay has come to the rescue and I can finally get my hands on products from the brand. 
This foundation costs just £6.00 and I picked up the shade Nude Ivory, it claims to be a high-performing matte foundation that has been tested under 7 different light conditions. It's also worth noting that this foundation is cruelty-free and vegan.

Wet N Wild Photo Focus Foundation

The foundation comes in a square glass bottle with a large spatula to apply the foundation, now I usually prefer a pump dispenser for my foundations but as the consistency of this foundation is quite liquidy I do appreciate having the spatula as it makes it easier to get the right amount of product out of the bottle. You could apply it straight to the face and blend out but I prefer to put some on the back of my hand then apply it using a sponge. I will also mention that it has quite a strong scent which slightly resembles paint which I'm not a fan of.

Wet N Wild Photo Focus Foundation Applicator

The coverage is decent, I wouldn't say it was full coverage but it can be built up and it evens out the skin tone, the colour is a good match for me when I don't have any tan on, this foundation comes in 20 different shades which isn't too bad although the shade selection for deeper skin tones is pretty limited.

Once applied it feels pretty lightweight on the skin and it has a matte finish, sometimes this foundation can look a little dry on me so I try to go in with moisturiser and a hydrating/glowy primer beforehand, initially, I really like how this foundation looks but as the day progresses my make-up starts to look worn, from a distance everything still looks good but look closer and I can see it breaking up and sitting in fine lines. I think for £6.00 this is a decent foundation but it's not quite as long lasting as I'd like it to be and I don't know that it works the best for my skin type, I have combination skin and I think this would be better suited to someone with oily skin.

Wet N Wild Photo Focus Foundation

I was also intrigued by its claims about being tested in 7 different lighting conditions and although I didn't test out all of them I will say that it photographs well in bright natural light and indoors with the flash on, I took a couple of quick pictures and noticed no flashback so I also think this would be a great budget friendly foundation for anyone who only needs to wear it for a few hours and knows they will be getting photographed.

Swatches of Wet N Wild Photo Focus Foundation

My overall opinion is that this is a good foundation for a very fair price although it doesn't last the longest and isn't 100% suited to my skin type I do still think it's good and I really want to try out some more products from the brand.


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